Free tools for YouTubers, influencers, advertisers, and digital marketers to estimate revenue, calculate CPM, and price their services.
Estimate monthly ad revenue, sponsorship income, and total earnings by niche and monthly view count.
Calculate Cost Per Mille (CPM), total ad spend, or impressions needed. Includes average CPM rates by platform.
Find your minimum hourly rate as a freelance creator or marketer based on income goals, taxes, and billable hours.
Measure return on investment for ad campaigns, influencer deals, and sponsored content.
YouTube monetization is more complex than most creators realize. The platform pays based on RPM (Revenue Per Mille) — the amount you earn per 1,000 views after YouTube's 45% cut — not CPM, which is the advertiser-facing rate. Our YouTube Revenue Calculator estimates your earnings based on your channel's niche, monthly views, and subscriber count.
Finance and investing channels earn the highest RPM ($8–$15+), while entertainment and gaming channels earn $2–$4. Geographic location of your audience also matters enormously: US, UK, Canadian, and Australian viewers generate 3–5x more ad revenue than viewers in developing markets.
CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions — it's the buy-side metric. RPM is what creators earn per 1,000 video views — it's the sell-side metric. The relationship is: RPM = CPM × 0.55 × (monetized view rate). Not every view generates an ad impression, and YouTube keeps 45% of ad revenue. Our CPM calculator works from either side of this equation.
Setting freelance rates is one of the most challenging parts of being a creator or digital marketer. Charge too little and you won't cover your expenses; charge too much and you lose clients. Our freelancer rate calculator factors in your desired take-home income, self-employment taxes (typically 25–35%), business expenses, vacation time, and billable hours to give you a mathematically correct minimum hourly rate.
Industry averages: Social media managers earn $50–$150/hour. Video editors charge $60–$200/hour. Brand strategists command $100–$300/hour. Use our calculator to find your specific number, then compare it to market rates.
How much does YouTube pay per 1,000 views?
YouTube pays $0.50–$5 per 1,000 views (RPM) for most channels. Finance and business channels earn $5–$15+ RPM. Gaming and entertainment earn $1–$3 RPM. Your actual earnings depend on niche, audience location, video length, and ad type.
What is a good CPM for Facebook ads?
The average Facebook/Instagram CPM in 2025 is $8–$12. Consumer goods CPMs run $6–$10, while financial services can reach $30+. Q4 (October–December) CPMs are 20–40% higher due to holiday advertiser competition.
How do I get brand sponsorships on YouTube?
Brands typically work with channels that have 10,000+ subscribers and strong engagement. Standard rates: $20–$50 per 1,000 views for integrated sponsorships. Email brands directly, join influencer marketplaces (AspireIQ, Grapevine, Paved), or work with a talent agency once you reach 100K subscribers.